I use the media mainly for information and to stay updated on new stories and trends, this links to the 'Uses and Gratifications' theory as it's associated with surveillance and the urge is created for wanting to know new information. The types of media I use are mainly E-Media and TV; for E-Media I use the internet for websites such as Twitter and Daily Mail Online. In addition, I also use the media for entertainment - specifically to stream TV shows from the US which are not available in the UK. By watching programmes such as 'Love and Hip Hop' or 'Breaking Bad' an emotional connection is formed with the characters along the way as the narrative develops each season (this links with creating personal relationships and diversion - an escapism from reality and routine).
2) To what extent do you feel we are dependent on the media?
In today's society majority of people are reliant on the media for news and entertainment. Demographically, teenagers are the most prominent as they have access to new technology and new methods in finding out news much more efficiently. Social networking sites such as Twitter is an essential method in finding out news much quicker than on TV - this is because teenagers are constantly checking their phones. Majority of the teenagers in today's society don't really watch the news and so other sources of media are more useful than others.
3) Has our dependence on the media changed over the last 10 years? How?
Over the last ten years our dependence of media has changed increasingly because of access to new technology. The dependency theory, from 1976, claims that people are reliant of media more because it's a urge to stay informed of what's going on in the world and how the media is being promoted of developed. New technology ultimately means that it's easier and more encouraging to read the news - technology such as iPads and smartphones means that it's quicker to read the news and makes people feel more dependent on feeling the need to read the news as part of a daily routine. In comparison, dependence on media ten years ago was less due to the fact that technology wasn't advanced.
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