Ill Manors e-media: Tag London campaign

• Summarise the Ill Manors Tag London campaign in 100 of your own words.

The campaign kicked off by tweet-to-unlock release, fans were prompted to tweet the hashtag to receive a link to a SoundCloud set that hosted tracks from the album before it was fully released. The #illmanorsalbum hashtag also led to an increase in mentions for the official Plan B account (@4planb). Fans were prompted to tweet a newly created @TagLondon account with the hashtag #ILLMANORS and say how they feel about the current state of Britain. The campaign had over 5,000 entries in the space of five days and nearly 300 selected tweets were tagged by graffiti artists and then projected around iconic London sites. The locations and images of these messages were then broadcast via the micro-site and Twitter users whose tweets had been tagged were messaged directly.The peak of the #ILLMANORS hashtag was on release day, with over 1.3k tweets on that day compared to the previous week’s daily average of 220 tweets per day.

• How does the Ill Manors Tag London campaign help to promote the film?

It helps the fans to voice their opinion as well as gaining insight to a visual representation of what the Britain society, especially the working class, face.

• What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

The Tag London campaign is a way for fans to get involved and just like the Tedx lecture were Plan B also voices his opinion. 

• Why might user-generated campaigns like this be more successful than traditional media campaigns?

People can see each other's opinions and form an opinion towards the film and its outlook on British society. 

• Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB

Target audience: age 17 - 33 years, middle classes, reformers - understand why the youth are mistreated and disregarded, not politically engaged more about improving society, B/C

#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB

Target audience: age 33 - 43 years, middle/upper classes, politically engaged, educated, ABC1


#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

Target audience: age 22 - 36 years, educated, professional jobs, ABC1, not in favour of the government

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

Target audience: age 16 - 24, still in education, maybe even ready to start families, not politically involved because of the slang used, appeals to B/C demographic, mainstreamers 

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB


Target audience: age 15 - 28 years, maybe still in education, B/C demographic, mainstreamers - agree with London riots/understand a justification 

Ill Manors Print: Branding

Print platform: Branding

BILLBOARD

• What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc..)?

The first key convention includes a central image of the producer of the film, Ben Drew. This makes the audience aware that he is influence the decisions made in the film and enhances his star image. The title of 'Ill Manors' on the billboard is the same font for everything the brand promotes, such as DVD packaging and posters, so the audience can easily identify the brand through its consistency. Also, Plan B's name is written next to the central image to show how he's taking charge to make this film and experience in the film industry, as well as the music industry.

• What design features help identify the Ill Manors brand?

The title is firm, not that sophisticated to employ how the film is urban and low-budget. The colour scheme is in black and white to promote a serious tone, the black connotes a mysterious and fearful feel whereas the white presents a cold feeling, together both colours reflects how the film is a story about events which may turn out to be sinful.  

• What examples of synergy can you find with the broadcast platform or other print examples?

During the production process Plan B wanted to present life in a different context by promoting the realism of the suburban areas which are not highly regarded in society. Plan B's intentions in making the film are associated with portraying the lifestyle the youth lead. He specifically focuses on 'chavs' and hood-rats in general and wants to show the audience the style of life these young adults carry out and a justification for the actions in events such as the London riots. He wanted to present how the youth a misunderstood but didn't want to glamorise violence at the same time. The image of Plan B integrates with the intentions of the film which was to portray more of the working class, this has successfully been done through his posture which seems relaxed. In general, central images tend to look directly into the reader's eyes however Plan B has contradicted this norm and decided to be enticed into looking at the ground to show how disregarded the working class are which he represents himself as he was raised in a working class environment. 

POSTER 

• What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?

The first key convention is the central image of Riz Ahmed, one of the main characters, who heavily drives the plot in the film. Ben Drew may have chosen to put Riz Ahmed on there to portray his ghetto character who comes across as ignorant when following the rules in society. There is also a tag line, which is a direct quotation from the beginning of the film itself, to emphasise a particular message which in this instance is to show how the working class kids are a "product" of the the environment they live in, which translates to the fact that society impacts the lives of teenagers. The release date is displayed at the bottom of the poster to create excitement before the film's release and to make people aware so they can promote the film's release through word-of-mouth. The background of the image is of a council estate area to illustrate the area where the working classes are raised in. The background uses dull, monochrome colours to create a sense of dreary and lifeless feel. The dark shadows in the image promote the dark reality the teenagers have to face daily in order to survive in their community.

• What design features help identify the Ill Manors brand?

Half of the title is the same font as the usual brand identity to deliver that consistency and makes it easily identifiable. The title is slightly covered in a cartooned type of puke coming directly out of Riz Ahmed's mouth, This symbolises how the working class are desolate about their lifestyles and ultimately makes them sick that society ignores them. The other half of the title, which states the word "MANORS", is written in yellow to demonstrate a sense of impatience and critsim. Usually yellow represents optimism, however this print advert contradicts the usual meaning to create irony that there isn't any opportunities for the youth as they are secluded from society. The word is written is a way to show erosion and Riz Ahmed seems to be puking on the word "MANORS" to reiterate how there is no order for the youth. 

• What examples of synergy can you find with the broadcast platform or other print examples?

When making the film he wanted to present how taking away opportunities for the youth will lead them to take part in drugs and violence as that is there only way out. Plan B gained a "clear sense" of what he wanted to promote and this was a clarification as to why the youth are seen as negative and this is down to the fact that society tends to alienate this group. The poster seems to be photographed in the suburban areas of London and Plan B decided to film in East London where he originally grew up to show the experiences he faced when growing up. Also, he wanted to create a low-budget film to help promote the grim reality the youth live up to in the suburban areas of London.

MAGAZINE REVIEW

• What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?

The use of a variety of different images from the film itself gives the reader an insight into what the film may be about, the audience almost get a preview. The title is placed in the centre right beneath one of the actor's who seems to be practising how to threaten someone with a gun to display how there are no "manors" involved because of the use of weapons and gang violence which presents negative imagery. There are many review quotes, especially from Ben Drew himself who clarifies how hip-hop is associated with the film massively. The reviews prompts the audience to make a decision whether or not to watch the movie. 

• What design features help identify the Ill Manors brand?

The actors in the images help to make the film identifiable, especially the one of the producer himself (Ben Drew) which helps to raise awareness about his own film, this enhances his star image and credits his own brand identity to create a film which utilises his own talents (rappers) to help narrate the story. In this magazine review the colour scheme looks more professional to help attract more sophisticated people from the ABC1 demographic to watch the film in order to educate and inform them on a visual justification as to why the youth from working class backgrounds may behave carelessly. 

• What examples of synergy can you find with the broadcast platform or other print examples?

In the DVD extras video, Plan B wanted to show the audience what the youth will result in (drugs and violence) if they have no place in a society and society is mainly concerned about politics rather than the lives of teenagers. The main central image of Riz Ahmed in the magazine review helps to reinforce this point. 

Ill Manors: Print platform initial tasks

Men's Health Magazine

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted? 
The target audience for this magazine would be a B/C demographic, all male, interested in sports and are health conscious, mainly readers who are after more interesting and rewarding careers, less stress and more contentment, a healthier body, a better sex life and more style. The pschographics would be aimed at mainly reformers, people who want change/reinvent and enlightenment in their life and this can be done through becoming more healthier. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)
The article informs and gives tips of how Ben Drew lost weight through taking jogs around the park. The article helps the reader form a personal identity - if they want to reinvent and change to a healthier lifestyle. The article include the element of diversion as it provides entertainment for fans of Plan B and keeps them updated with his lifestyle. 

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?
Men's Health allows the audience to participate by letting them leave comment on the actual page. 

4) What codes/conventions of print interviews can you find in the article? 
Images of Plan B - the article is all about his fitness and healthier lifestyle, this enhances his star image
Colour scheme - the titles are teal colour, this promotes sophistication 

5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?
The article uses dialogue from Plan B himself and how himself changed his ways, this engages with the reader because the dialogue is coming from Plan B himself and isn't made up by a journalist.

6) What synergy can you find between this text and the broadcast examples we have studied?
Both the print interview and the interview with SBTV show how Plan B is working hard to achieve something. 

NME Magazine 

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
 NME is a music magazine which targets mainly men aged between 17-30, this target audience would be classed as C1,C2 or D on the standard occupational classification, meaning people between lower middle class/skilled working class and working class are all targets of this specific magazine publication. As NME stands for New Musical Express, it appeals to people with an interest in new music and artists and/or people in a band. Over the 60 year NME has been published, many famous musicians have starred on the front cover. Musicians such as Elvis Presley, Tom Jones and The Rolling Stones all featured on the front cover of NME many times.Mainly male artists are featured on the magazines front cover but there has been a few women such as Grace Jones and Madonna.More recently however, female artists such as Lily Allen and Lana Del Rey have feature on the cover. NME appeals to a variety of countries also as different musicians from all over the world have featured on the front cover.  NME appeals to its audience by using well known artists and stories that people want to read about. As the target audience are most likely interested in festivals and concerts, NME also provides line-ups to upcoming gigs etc
This magazine would appeal to people who seek enlightenment, entertainment and adventure

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)
The article informs the audience about political affairs as well as Plan B's overall opinion

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?
Yes, the audience have the chance to voice their opinion and give back their feedback.

4) What codes/conventions of print interviews can you find in the article? 
There is an image of Plan B to help promote his star image and make his brand image more appealing because he's discussing political issues. 


5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?
Plan B is discussing political affairs which his fans wouldn't usually associate him with because he's more urban and street. Plan B is giving insight into his opinion on the political world and how it affects the youth. This target a different set of a target audience, more teens because he's educating them about the reality of society isolating types of groups, e.g. such as the working class

6) What synergy can you find between this text and the broadcast examples we have studied?
This text links with the Tedx lecture because they both discuss the theme of politics and a justification for why the government isolate certain type of groups in society.

The Guardian

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
Ages 25 - 44, ABC1 more educated people, 55% males, people in professional jobs such as teachers, doctors etc.. people who may own an iPhone so they can download the guardian app and keep updated on the way to work. Well educated, graduated from Uni and interested in politics and the economy.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)
The article helps to inform, seen as a source of 'surveillance' to keep updated on the media world. However, entertainment is key as it discusses the interests of a hip-hop artist which is different for a sophisticated broadsheet like the guardian, 

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?
Yes, people are allowed to comment and give their opinion

4) What codes/conventions of print interviews can you find in the article? 
Tagline which summarises the articles purpose, central image to help the audience identity 
Plan B - he looks smart and sophisticated, away from his urban/street look

5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?
The audience gain insight into Plan B's new business ventures, this shows him in a positive light as he isn't associated with crime.

6) What synergy can you find between this text and the broadcast examples we have studied?
This relates to the Jonathan Ross shows, particularly how he discusses his business ventures and trying to work in film.

GQ

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
Between the ages of 28 - 36, 66% males, over 61% of readers are educated, have high interest in high-end fashion, style and culture. This could appeal to reformers who may be experimenting a new style, but mainly mainstreamers who want an insight on new fashion, the most popular brands and want an understanding of learning about different cultures.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)
The article informs the reader on Plan B's view of rioters and a justification for their actions especially across pop culture, in reference to Jay-Z's 'No Church In The World' video. This interview helps develop personal identity and for people start to form their own opinions.

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?
Yes, people are allowed to leave comments and give their opinion.

4) What codes/conventions of print interviews can you find in the article? 
Title, tagline - relating to article's discussion and quotes from Plan B direct.

5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?
The article is written sophisticated to help Plan B voice his opinion to a more upper-class and educated audience. 

6) What synergy can you find between this text and the broadcast examples we have studied?
This relates to the Tedx lecture as he's providing a justification for the youth's actions.

MEST2 Tutorial Video

MEST2 Tutorial

Video 

- 2 locations done but may need to re-shoot. 

- May replace station location with bus stop, this still gives it that sense of realism
- Will finish during half-term, cutting it fine but just do-able

Print
- Photo shoot Wednesday after school 3-4 pm for front cover and double-page spread
- Double page spread needs more planning urgently

Research
- Harmony+Jasmine check folders folders for 12 pages

Ill Manors: Index

1. ILL MANORS: FILM REVIEW: FILM REVIEW
2. BROADCAST- ILL MANORS: TRAILER ANALYSIS: TRAILER ANALYSIS
3. BROADAST - TEDx LECTURE, IDEOLOGY, MORAL PANIC: TEDx
4. BROADCAST - ILL MANORS: MUSIC VIDEO: MUSIC VIDEO
5. BROADCAST - ILL MANORS 'MAKING OF' DVD EXTRA, TV, RADIO:MAKING OF
6. PRINT - ILL MANORS: INITIAL TASKS
7. PRINT - ILL MANORS: BRANDING
8. E-MEDIA - ILL MANORS: TAG LONDON CAMPAIGN: TAG LONDON
9. E-MEDIA - ILL MANORS: SOCIAL MEDIA: SOCIAL MEDIA
10. E-MEDIA - ILL MANORS: WEBSITE: WEBSITE
11. ILL MANORS: INSTITUTION RESEARCH - INSTITUTION RESEARCH
12. A FIELD IN ENGLAND: A FIELD IN ENGLAND

Ill Manors: TEDx Lecture

TEDx Lecture

Plan B wanted to set out to change the perspective of the youth by giving a justification for their actions and sets out to provide many opportunities. When filming 'Ill Manors' Plan B gave many inexperienced actors the chance to take part in the film. He sets out to provide opportunities to those kids who are disadvantaged and by shutting down community centres and summer projects this results in the youth being a problem and threat to society, he states: "We've got a generation of youths out there on the streets. The weather is hot, it's nice. They ain't got nothing to do because all the community centres have been shut down. And all the money that was put into summer projects to keep these kids monitored and occupied [has gone]. Their parents ain't going to take them out of the country on holiday. You've got a whole generation of kids that do not feel that they're part of this society and they start rioting and looting."

• What are Plan B's beliefs/politics? What are his values/ideologies? Explain your answers.

Plan B's beliefs and ideologies comes from the fact that society ignores these working class kids and takes away their opportunities, ultimately growing up this led to Plan B himself having no respect for the authorities. Plan B is somebody who believes that each individual should stand up for themselves and an example of when Plan B himself stood his ground was when he was shooting 'Ill Manors' and a gang demanded that Plan B wasn't allowed to film on that turf because it belonged to the gang but as a result Plan B refused to move and then he was allowed to film. Plan B also discusses how the youth are "demonized" by the media because the media are always releasing negative stories. The use of the word "demonized" suggests how the youth are seen as threatening and a major problem to sort out in order to have society in order. 

• Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?

Plan B's methods of approaching the youth is by talking about violence and swearing as this is will get their attention. The target audience is most definitely the youth between the ages of 13 - 20 years, more males with the demographic of D/E. The main target audience for the film is the same for the TEDx lecture. It could be argued that the lecture carries a secondary audience who are from a middle-class background, ABC1 demographic and more professional. This is due to the fact that the lecture helps educate the upper-classes about why the youth tend to act out and a main justification for the riots which took place a few years ago. In terms of psychographics, this would appeal to reformers, those who have an understanding and can relate to the issues the youth face in today's society e.g. closing down community centres, 

• What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? 

Plan B states how society judges what's in the papers and states there is a "vicious circle" ere labelling the youth badly pushes them out of society and therefore they become careless and this leads to events such as the riots. When shooting 'Ill Manors' the media never mentioned the positive view that Plan B himself provided opportunities for many inexperienced actors.

Ill Manors: Broadcast Platform Concluded

DVD EXTRAS

1) What does this tell us about Plan B's intentions in making the film?
Plan B's intentions in making the film are associated with portraying the lifestyle the youth lead. He specifically focuses on 'chavs' and hood-rats in general and wants to show the audience the style of life these young adults carry out and a justification for the actions in events such as the London riots. He wanted to present how the youth a misunderstood but didn't want to glamorise violence at the same time. 

When making the film he wanted to present how taking away opportunities for the youth will lead them to take part in drugs and violence as that is there only way out. Plan B gained a "clear sense" of what he wanted to promote and this was a clarification as to why the youth are seen as negative and this is down to the fact that society tends to alienate this group (by taking away opportunities). The photographer himself stated how Plan B himself wanted to provide two hours of "entertainment" as long as educating the youth. 

Plan B decided to film in East London where he originally grew up to show the experiences he faced when growing up. Also, he wanted to create a low-budget film to help promote the grim reality the youth live up to in the suburban areas of London.  

2) What do we learn about the production process for Ill Manors?
During the production process Plan B wanted to present life in a different context by promoting the realism of the suburban areas which are not highly regarded in society. In the film, he used some experienced actors such as Riz Ahmed, however the rest of the cast were not experienced and this helps to uplift the realism of street life. Plan B decided to film in East London in order to help the reader understand the background he came from and the society which helped shape his experiences.

In 2008 Plan B released a short-film beforehand to help him gain experience as a director. The film he released in 2008 was initially a 20-page script and he was told overnight he had to reduce his script to five pages. As a result he made a rap song and because rap is an element of hip-hop this was useful for Plan B to demonstrate the realism of growing up in the ghetto. This experience ultimately helped him to be a better director, especially with the credit crunch which took place in 2009 and so Plan B released the short-film on a low-budget. The film was released on Channel 4 and as a result of the short-film it led Plan B to become inspired to make a film incorporated with music. The soundtrack for 'Ill Manors' is a narrative for the film and Plan B wisely embedded rap music in the film to help make his dreams to become a reality. 

When filming 'Ill Manors' the cast and crew ran into the police many times. 'Ill Manors' was filmed at locations which were real (not in a studio) such as crack dens and ultimately the police would show up and would search members of the cast and crew. Also, at one point when filming outside a train station a gang approached Plan B and the cast and crew demanding that Plan B had to find elsewhere to film because the gang owned that particular turf and Plan B decided not to move and another gang which was scarier came by and said it was okay for Plan B to film. Plan B stood his ground as that is what he's grown up to be like. 

3) What can you tell about the possible target audience from this short documentary?
The target audience must be initially aimed at those who were involved in the riots and those who feel like an outcast in society (working class especially). The C/D/E demographic in particular and those who are reformers because they can understand a justification for why the youth act a type of way. Although it could be argued that the target audience is the ABC1 demographic to change their view on the youth and understand why they also act negatively and therefore the will have the power to help change the youth.

4) Does the film successfully do what director Ben Drew (Plan B) set out to achieve? Explain your answer with reference to both the film and the making of documentary.
The film is successful is showing why the youth act negatively and this is because they are ignored in society. From the film, Plan B wanted to show the audience what the youth will result in (drugs and violence) if they have no place in a society and society is mainly concerned about politics rather than their individual lives. Also, in the film the soundtrack is significant because it is a narrative and it talks about how community centres are shut down. In society, if the youth are not occupied it's bound for them to result to violence if their opportunities are taken away from them. The film in particular gives the audience an insight to the grim reality teenagers have to live through and the only escape is through either living through it or to completely make a change, change can only happen if somebody like Plan B is educating the youth about the consequences of the lifestyle they choose. 


BROADCAST/ONLINE


1) What is SBTV? Research the channel and explain how it became successful.
Identify the target audience for this interview (demographics/psychographics) and say why.

SBTV is a multi-faceted company run by a small team of young people who work on web-based viral content at different music-based events. SB.TV was founded in 2006 by a teenager Jamal Edwards, for the first three years Edwards acted alone to provide amateur footage regarding many British grime artists, such as Dizzee Rascal, Wiley, Chipmunk and Tinchy Stryder. As the channel began to attract more attention, it also began offering lifestyle interviews and event coverage, and a production team of ten people was established as a result. Recently, the company has cited its aim to become a more "diverse youth lifestyle broadcaster", incorporating more genres of music. This has been seen in the inclusion of acoustic artists such as Ed Sheeran and other popular artists such as Jessie J, Nicki Minaj, The Wanted and Pixie Lott. In February 2011, SB.TV launched their own music label Just Jam (an imprint of Sony RCA) and recently announced their first signing as east London MC, Maxsta. In March 2011 it had been suggested that the company are expected to go into business with restaurant chain Nando's. The SB.TV website subsequently crashed as close to a million people searched "Jamal Edwards."T On 10 April 2012, SB.TV released a cypher with grime collective Boy Better Know, to celebrate reaching 100 million views across all videos.

The target audience are mainly teenagers who have an interest in grime music, but the age range is between 14 - 25 years, 70% males and 30% females. Demographics would fall between the C/D/E range as the company focus on mostly underground and undiscovered artists. Also, this would attract this demographic because the channel itself isn't high-budget. The psychographics would be mainly fall into the mainstreamers category and people who like to keep up-to--date with new trends and upcoming artists in the music industry.

2) What is the audience appeal for an interview like this? How does the opening of the clip emphasise this appeal?
The opening of the clip shows one of the actors from the 'Ill Manors' movie trying to sneakily get an interview with Plan B. This would appeal to the target audience by portraying people who are trying to be adventurous and sort of breaking the rules. The interview is informal and uses mature language (such as swearing) which would also attract the target audience. 

3) How is Plan B (the brand) represented in this text?
Plan B is presented as hard-working as he's aiming to get the best footage together as possible. He states in the interview how he sleeps with his shoes on which enhances his gangster image. In addition, Plan B is seen as laid-back and relaxed as well as serious because he's working non-stop. 


TELEVISION


1) What is the history of the Jonathan Ross show? What channels has it appeared on? Why has Jonathan Ross been a controversial media figure in the past?
The Jonathan Ross Show is a British talk show presented by Jonathan Ross. It was first broadcast on ITV on 3 September 2011 and airs on Saturday evenings following the conclusion of Ross' BBC One chat show, Friday Night with Jonathan Ross, in July 2010. Following a guest appearance by Ross on The Russell Brand Show broadcast on 18 October 2008, Ross was suspended for 12 weeks without pay by the BBC on 29 October, after a series of lewd answer phone messages were left for then 78-year-old actor Andrew Sach regarding Sachs' granddaughter  by Russell Brand and Ross, which were broadcast on the pre-recorded show.A media story about the calls generated a high number of complaints. Brand resigned from the BBC, while Ross was suspended without pay.


2) Identify the target audience for this interview (demographics/psychographics) and say why.
The target audience would be between the ages of 16 - 40 years, the teenagers are most likely to be attracted to this interview because the show itself interviews famous artists and actors such as Jay-Z and Rihanna. The older generation are likely to watch this interview as a result of wanting answers for the riots. So it could be aimed at mainstreamers who watch the show to keep updated on celebrities as well as reformers who have an understanding of why the youth act out. 

3) What is the audience appeal for a programme like the Jonathan Ross show?
The Jonathan Ross show interviews many famous celebrities, such as Rihanna, Jay-Z and Beyonce and this would be likely to attract teenagers who have an interest in urban culture. The show is on a prime-time every Saturday night and this means it will have many viewers. The show has also had many old actors and politicians and this would attract more middle-aged/middle-class people who have an interest in politics and the economy. 

4) How is Plan B (the brand) represented in this text?
Plan B is seen as a successful person because he's being interviewed on the Jonathan Ross show were many high-key people have been interviewed. Plan B is seen as defending hip-hop as genre and the youth who are often ignored by society. 


RADIO

1) How popular is BBC Radio 1? Find average listening figures for the station. How has the BBC Radio 1 audience declined over recent years? Why might this have happened?

BBC Radio 1 is a British radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in modern and current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00 pm, including electronic dance, hip hop, rock, indie or interviews.  It's estimated that Radio 1 has an estimate of 10.26 million listeners and it can also be digitally distributed in many other countries. 

2) Who is the target audience for BBC Radio 1?
It is aimed primarily at the 15–29 age group, although the average age of the UK audience in 2008 was 33. 

3) How does Plan B promote Ill Manors in this interview?
Plan B promotes 'Ill Manors as a film which shows what happens with the youth growing up in East London. He also stated that if this film was successful he would go on to produce more films. He describes his role in 'Ill Manors' in terms of the production process and this helps to enhance his star image. Plan B plays many parts in terms of the production such as directing, filming and editing. His involvement with the film is likely to attract many of his fans.

4) What representation of Plan B can we find in this interview?
Plan B describes how he's been sleeping off a sofa in his studio because of the fact that he is putting in hard effort and time to edit 'Ill Manors'. Also, Plan B is described to have changed his look in terms of appearance and occupation (experiencing more with film than music at this point).