Uses and Gratifications Theory (Blumler & Katz)

• Diversion - Eastenders

Blumler and Katz believed that some members of the public may choose to consume media texts as a source of escapism. 'EastEnders' is a prime example which allows the consumer to divert from routine as it provides entertainment for many people. The programme is dramatic and this is essential for the audience as it is used as a source of escapism. 

• Personal Relationships - Big Brother

Blumler and Katz believed that some people may choose to consume media texts as a tool to bond between other people. 'Big Brother' is a key example of reflecting personal relationships because it helps the audience to find a common interest and relationships with other people. For example, the audience may feel sympathetic towards a big brother contestant who seems to feel unhappy in the big brother house or even favour a contestant because they are a famous reality star. It can allow the consumer to find a sense of belonging and similarities with others. 

• Personal Identity - Love and Hip Hop Hollywood 

Blumler and Katz believed that some people may choose to consume media texts as a source of personal identity. The consumer could choose to watch or read something that helps to reinforce self values and behaviour. For example VH1's programme 'Love and Hip Hop Hollywood' which airs in the US is a key example of reflecting personal identity. This is because the show is based around famous hip-hop celebrities and how their lives are day-to-day. This show is vital because it may help some consumers to find their personal identity and reassurance on how they want to live/what to achieve. 

• Surveillance - BBC News

 

Blumler and Katz believed that some people choose to consume media texts as a source of surveillance and information. This could be simply watching the weather report, news programmes, or any other information or fact based programme. Blumler and Katz believed that the reason people would watch these types of programmes is to ensure that they ‘stay in the loop’ with the current happenings. For example, the BBC news reflects surveillance as it provides very useful information (such a weather and news reports)