Wednesday 26 November 2014

Audience Theory

How can you link this news article to the hypodermic needle theory? 
The article describes how playing video games increases aggressive behaviour, in further detail it indicates how to media are successful in influencing their audience through products (such as video games). The article states how "previous studies have revealed a single violent gaming session can increase short-term aggression", this is evidence that video games can prompt users to become more aggressive and short-tempered. 

Find another online article/academic study that challenges the belief that violent video games are harmful. Provide the link and summarise its key points.
What's your view on this debate?


This article suggest that playing strategic video games may improve "learning, health and social skills," as well as strengthen a range of cognitive abilities including problem solving, reasoning, memory and perception, It also states that violent video games enhance a player's capacity to think about objects in three dimensions. 

In my opinion, the media over exaggerate how video games can be dangerous. Video games are created for fun and adventure. Although in some cases video games can lead to very dangerous and harmful situations, majority of the population play video games and not everyone experiences these dangerous situations. It could be argued that the people who experience these situations are usually depressed. 

How can you link this feature to the two-step flow model?
Jamal Edwards is the owner of SBTV, a broadcasting company that makes videos - typically music videos featuring rap and pop music stars - and puts them up on YouTube. He has over a million hits and this makes him appear as an 'opinion leader' - who influences the youth of today as they can relate to him and his content he promotes. 

Identify FIVE other YouTubers who are influencing audiences. 
  1. Kingsley
  2. Zoella
  3. Fleur DeForce
  4. Jenna Marbles
  5. Janoskians
Post up links to their content and explain how they mediate information/content for their audiences.

Zoella is a popular vlogger who is well-known for posting tutorials on hair, skincare and make-up. This influences the younger teens, such as teenage girls who are interested in fashion and beauty. She has been widely recognised and have over a million hits, automatically this prompts girls to check out her posts. 

Fleur is also a fashion and beauty vlogger. Fleur is sophisticated in her tutorials and also influences the younger generation.

Both Jenna and Kingsley are vloggers who are more comedic and focus on trending topics. They are both bubbly and voice their opinion on famous trending topics. They both engage with the youth and could ultimately influence the youth to follow their passion (e.g. vlogging)







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