2) Initial plans - the plan our group have decided is to go with a urban narrative which involves issues affecting today's society e.g. drinking, drugs. However, our group is going to present this from a female perspective. Our group's focus is to film the video in Central London to promote a gritty and youthly feel and so it also meets the brief (ages 15 - 35).
3) Research Blogpost
Research and planning Task #2: Institution research
Research E4 and BBC3 - two channels that boast a similar target audience to your brief. For EACH channel, research the following:
Channel history - E4
When did it start broadcasting?
E4 began transmission on 18 January 2001 at 8.30pm with a night hosted by Ali G.
Any controversial moments?
A programme called 'Skins' was criticised for promoting promiscuity, underage drinking and drug abuse.
What genre of programmes is the channel best known for?
E4 shows programmes such as The Cleveland Show, 90210, One Tree Hill, Ugly Betty, Scrubs, Rules of Engagement, The Big Bang Theory, 2 Broke Girls, Revenge, and formerly Friends. Overall the genre is mainly sitcom, teen dramas and reality tv - these genres attract many teens.
Notable successes
The most successful programme by far has been 'Friends' because of the long period of time it ran far. The programme was the most popular sitcom, especially in the UK.
Target audience
- E4 impacts holds steady very strong for 16- 34s.
- E4 is the entertainment destination for a cutting edge young audience, its eccentric and witty persona and strong branding makes it a massive talking point.
- Demographic breakdown - ABC1
- E4 is associated with psychographic groups such as: mainstreamers - because many of the programmes are domestic values, aspirers - because many of the programmes may encourage charisma such as 90210 and explorers - because there are many genres promoted and the target audience are mainly young students.
Channel history - BBC 3
BBC 3 started in 2003, 9 February.
Criticism - In July 2010 a UK music magazine printed a letter from the pressure group Friends of Radio 3 that criticised BBC Three for having 'comedies, game shows, films and documentaries, but no arts programming at all'
Notable successes
The most successful programme has been 'Little Britain' and BBC 3 always show documentaries - these programmes are always on at prime time and this could be the main reason for success. A new programme, 'Some Girls', has been a success as well because it promotes teen lifestyle.
Target audience
Notable successes
The most successful programme has been 'Little Britain' and BBC 3 always show documentaries - these programmes are always on at prime time and this could be the main reason for success. A new programme, 'Some Girls', has been a success as well because it promotes teen lifestyle.
Target audience
- 16–34-year-old age group
- Demographic breakdown - ABC1 demographic
- Psychographic groups - BBC 3 focuses on aspirers - because it's associated with image, appearance, charisma, persona and fashion. Succeeders - status quo and Explorers - energy - autonomy, experience, challenge, new frontiers. Brand choice highlights difference, sensation, adventure, indulgence and instant effect - the first to try new brands. (Younger - student)
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