Lighting

• Low-key lighting is created here 
• There is an element of back lights used here as the lighting shines on her face 
• The lighting in this image makes it seem like the female is the main character and focus

• Low-key lighting is used here because there is a contrast of light and dark colours. Automatically, this gives a suspenseful, gloomy and mysterious feel. Over-lighting is used in this shot to make it seem more gloomy.

• This shot uses high-key lighting as the light exposes all of the actor's face. A realistic feel is created and generates a serious feel. 

• This shot uses low-key lighting because only half of the actor's face is exposed. This makes the actor seem more dominant and important.

• This shots uses high-key lighting, this is because the majority of her face is exposed. It's a dimly lit scene with only a little shadow created.

• This shot uses both high-key and low-key lighting. There is a strong contrast between light and dark - shadows are created. It could be argued that the shadows are formed from natural daylight, as a result this creates a sense of realism.

• This shot uses low-key lighting, this is used to create dramatic shadows. This shot gives a mysterious and gritty. 

• This shot uses both high and low key lighting. The high key lighting is used to expose the face of the female. You can clearly identify her emotions through her facial expressions, this makes the shot gives a gloomy feel. In addition, the low-key shot is used through the filler light, this creates a dramatic shadow. 

• This shot uses majority high key lighting. No shadows are created and this gives a sense of realism. 

• This shot uses low-key lighting, also back lighting is key.

Parallel and Contrapuntal

Rocko - U.O.E.N.O  (ft. Rick Ross & Future) - 

Parallel - 

• These images all reinforce all the things most likely to be associated with the song (drinking, partying, gang violence, consumption of drugs and alcohol) and the genre of music (hip hop). 

Contrapuntal - 

• All of these images are the opposite of what is associated with this song (romance being the main genre).

Development of sound technology - 1920s

The transition to sound-on-film technology occurred mid-decade and developed in 1926 - 1927, following experimental techniques begun in the late 1910s. Fox Studios and the Warner Brothers were crucial in the development and acceptance of the technology of sound in motion pictures.The primary steps in the commercialization of sound cinema were taken in the mid- to late 1920s.

With sound, the concept of the musical appeared immediately, as in 'The Jazz Singer' (1927), because silent films had been accompanied by music for years when projected in theatres. Sound also greatly changed the Hollywood approach to storytelling, with more dependence on dialogue and less creative use of the visual element.

Dr Dre - Beats By Dr. Dre Analysis

• Colour scheme - the colours used in this ad consist of dull, moody colours; this includes black and grey. These colours create a serious feel and reveals how the brand are genuine about promoting the greatness of music.

• Composition - the image of Dr. Dre (a well-established hip-hop artist/producer and a business mogul in the music industry) is placed next to the quotation. The image is facing the quotation to reinforce the importance of music. The importance of music is represented through the brand and also could be interpreted that if you love music than the beats headphones are essential to buy and have as a necessity.

• Lighting - the lighting exposes only Dr. Dre's face, while the rest of the ad remains dark. This highlights Dr. Dre's wealth and success, followed by also making the brand appealing and looking more successful and valuable.

• Type of shot - this shot is a close-up, the effect of this is that it enhances how the brand is thriving but yet still seems to have an element of seriousness along with it. 

• Dominant reading - the dominant/preferred reading this ad is trying to reinforce is that the Dr. Dre beats headphones are the best quality headphones due to the success of Dr. Dre himself. In recent months, Dre signed a new contract with a joint collaboration between Apple and Beats By Dre. This signifies how the brand is the best overall and symbolises how buying these particular headphones will ultimately boost people's self-esteem and gives them a higher status in society.

• Oppositional reading - it could be argued that Dr. Dre was influenced by gang violence in his younger years and that he was involved with high-profile criminals and gangsters in the music industry (when he was signed to Death Row records). This could be a factor which has a negative influence towards his brand. Ultimately, this factor could make people hesitant about buying Beats By Dr. Dre headphones. 

Nike Ad - analysis

• Who is the product aimed at?

The product is aimed towards teenagers who live urban lifestyles, this is because there is a young guy in the central image wearing clothes (which appear designer) to give him a high status in society. This ad will potentially influence other teenagers.

• How can you tell? 

The background is gritty and gives a youthly feel.

• What does the font and copy say about their product?

The font of the tagline is very street-like (graffiti). The rhetorical question "Who rules?" is written in a medieval type-style and could connote winning as the word "rule" refers back to the medieval period when there were loads of kings and queens ruling.

• Colour

The colours used in the background of this ad are very dull, this emphasises how this product is targeted mainly at youth who live in towns and cities (or ordinary lifestyles). The young guy in the central image is wearing a bright red jacket and has a bright yellow football - this is essential as it reflects how the young guy could be the next star (in reference to the rhetorical q "who rules?") and overall makes him stand out.

• Framing 

At the top of the ad there are grey and green lines pointing towards the central image - this shows how the central image is the main star.

• Type of shot / subject matter

The shot is a long shot - this is because it promotes Nike's clothing.

• Setting

The setting of the image is around a council area, this gives a gritty and youthly feel. It was taken outside to reflect the urban lifestyle.

• Pose

The central image is almost showing a football skill - this reinforces how Nike is a brand mainly associated with sports (football in particular).

Mise-en-scene

Takers 

• Costume - half the characters are smart and the other half are casual. This emphasises how the movie is an action movie and how different types of characters unite to plot a bank robbery, hence the title "Takers"

• Setting - this shot is taken in the middle of California. The use of a helicopter emphasises how the actors are in a wealthy and industrial area.

• Props - the actors are holding duffle bags - this emphasises wealth.

• Actors - Idris Elba and Chris Brown are the main actors in this shot. These actors are known for being in successful movies.

50 Cent Reebok Ad - Analysis

• Colour scheme - the colours used in this poster are grey and black. These colours give an urban and gritty feel which symbolise youth and status. 

• Composition - The image of 50 Cent (a well-established and modern rapper) is placed to the side next to the quote to give a serious mood and this reflects how the brand is also well-established. The phrases "no plan b" is the quote emphasises how Reebok, as a brand, are down for business.

• Lighting - the lighting is effected by the colour scheme and gives a profound feel.

• Medium close- up - this camera shot clearly focuses on the expression of the central image. Overall, this shows how Reebok are trying to be modern and fit in with what the youth take interest in. 

Film poster analysis homework

1. 'Blade Runner' is a movie based around the concept of space due to the mise-en-scene. The poster shows props, such as guns and gadgets, which reinforce this particular concept. Also, the lighting on the poster use dull colours which are usually associated with space (such as yellow and brown).

2. The female actor has a cigarette in her hand which further suggests how this movie belongs to a film noir genre. In addition, the gadgets used on the poster emphasises how this film is originally a sci-fi.

3. The target audience for this movie could potentially be between the ages of 14-35 (65% male, 35% female), simply because the ages could relate to some of the key concepts of film noir. 

1. From the tag-line, this suggests that the movie is a parody. Also, the actors are all mocking other movies from their costumes (e.g. a priest is used - this mocks the movie 'The Exorcist')

2. 'Scary Movie 2' is a comedy movie due to the fact that the actors on the poster are all mocking other movie characters in a humorous way. 

3. The target audience for this movie would most likely be 14 - 28 years because of the adult humour.

1. I think 'Uzak' is about somebody who feels distant, lonely and isolated - the title is a literal translation of the word "distant".

2. This movie appears to be a drama because there are no key concepts of a comedy/horror movie.

3. The target audience for this movie would be 16 - 36 years because teenagers are more interested in horror and comedy movies.

1. I think this movie is about somebody who goes to an extent for love for somebody else. The title reinforces this.

2. This movie seems to be a drama and mystery because of the actor's expression on the poster.

3. The target audience for this movie would be 70% female and 30% male, aged 14 - 35.

1. 'Sin City' appears to be a film about a group of people who are trying to save their town. The title emphasises think and the props used (guns) further suggests how violence is key,

2. The genres this movie belongs to is crime fiction, film noir, thriller and action.

3. The target audience for this movie would be from the ages of 14 - 38 years and especially people who love adventure films.

1. This film appears to be an adventure film about Johnny Depp (known as Jack Sparrow in the movie) who is going to recover his lover.

2. This movie belongs to multiple genres: fantasy, action and adventure.

3. I think the target audience for this movie is between the ages of 14-40 years simply because the movie has other sequels which has been running for many years. 

1. This movie seems to be a bollywood remake of the film 'Pride and Predjudice'. This movie appears to be a movie were the female character let's her pride takeover.

2. The genres this movie belongs to are: romance, drama and comedy.

3. The target audience for this film would be 70% females and 30% males. Also this movie would attract many more ethnic groups because it is a film which includes diverse cultures.

1. I think this movie is about a woman who is striving for success. the central image is of a woman who seems dedicated and determined. Also, the lighting compliments on how she is the main focus for this movie.

2.The genre of this movie is based around sports drama.

3. I think the target audience for this movie is for ages 14 - 28, 65% males and 35% females - this is because the movie is based around sports. 

Worksheet To Determine Media Consumption - H/W

Newspapers

Which daily newspapers (if any) do you read?
Daily mail 

What sections of newspapers do you turn to first, and why?

Celebrity section - I'm interested in what is going on in the industry and I like to keep up-to-date

What sections do you never read, and why?

I never read the "Travel" section because it doesn't interest me

What kinds of stories do you usually read and why?

Stories about what celebrities do interest me and what new deals they have (e.g. Kim Kardashian's front cover feature on Vogue with her family)

Do you, or someone else, buy the newspaper you read?

I read the articles online

Magazines

What magazines (if any) do you buy regularly?  Why

Grazia

What sections of the magazines do you read and not read, and why?
I like keeping up to date with what is going on in the fashion industry

Television

Approximately how many hours a week do you spend watching television?

5 hours a week watching TV 

What times of day do you usually watch television?

After 7pm

What programmes do you like best and why?

American reality tv shows are the best because they are really entertaining 

Do you watch alone or with others?

Usually I watch TV with my cousins

If you watch with others, who decides what you will watch?

Everyone decides on one thing to watch because we all have the same interests

Radio

What stations do you like best and why?

Capital Xtra and Kiss FM

Approximately how many hours a week do you spend listening to the radio?

Maximum 1-2 hours a week

What times of the day do you usually listen to the radio?

Whenever I'm in the car I tend to listen to the radio

What stations do you dislike most and why?

I dislike opera singing radio stations because I don't like opera singing

Do you listen alone or with others?

Usually I listen to the radio with other people

Where do you listen to the radio?

In the car

What other activities (if any) do you do whilst listening to the radio?

Whenever I listen to the radio I'm usually relaxed and doing nothing

Cinema

What films, if any, have you seen in the cinema in the last month?

The inbetweeners movie

What films have you seen in other places – for example, through rental, satellite film channels (free or otherwise) or through video-on-demand?

The wolverine - on-demand (sky)

Who else watched the films with you?

My cousins and I watch films together 

Who decided what films to watch?

Everyone has the same interests so it's easy to decide on one particular film

Internet

How often do you access the internet?
I'm on the internet majority of the time

Where do you access the internet?  At home, at college or school, or at work?

I'm usually on the internet at home and school

What are the main sites that you access?
Daily mail, hip hop weekly and complex magazine online

What are the main reasons for accessing these sites – for example, for information, to make purchases, communicate with friends or for entertainment?

For information 

What other activities (if any) do you do whilst accessing the internet?
Read articles 

Key concepts

Media text	Text type: What is it?	Key conventions: What are the main features of this type of media text?	Consumption: How would an audience access the text?
i Newspaper	Newspaper article	Central image, title, price, barcode	Read online or buy the newspaper in store
Barcelona ad	TV ad	Celebrity endorsements (e.g. Neymar), music, text-on-screen	Watch in on YouTube and on TV
Practical caravan	Magazine cover	Barcode, competitions, title, colour contrast	Read in online or buy in store
Quentin Tarantino interview	Interview	Celebrity, camera shots	Online

AS Media

I chose AS Media because I enjoyed GCSE Media last year. I love being creative and experimenting with different types of visual media (e.g. Photoshop). I also enjoy editing and trying out new techniques for clips! The best part of media is that you choose how you want things to look and you become independent. For GCSE Media I got an A grade, I hope to also achieve the same grade for A Level Media.