- Who is the product aimed at?
The product is aimed towards teenagers who live urban lifestyles, this is because there is a young guy in the central image wearing clothes (which appear designer) to give him a high status in society. This ad will potentially influence other teenagers.
- How can you tell?
The background is gritty and gives a youthly feel.
- What does the font and copy say about their product?
The font of the tagline is very street-like (graffiti). The rhetorical question "Who rules?" is written in a medieval type-style and could connote winning as the word "rule" refers back to the medieval period when there were loads of kings and queens ruling.
- Colour
The colours used in the background of this ad are very dull, this emphasises how this product is targeted mainly at youth who live in towns and cities (or ordinary lifestyles). The young guy in the central image is wearing a bright red jacket and has a bright yellow football - this is essential as it reflects how the young guy could be the next star (in reference to the rhetorical q "who rules?") and overall makes him stand out.
- Framing
At the top of the ad there are grey and green lines pointing towards the central image - this shows how the central image is the main star.
- Type of shot / subject matter
The shot is a long shot - this is because it promotes Nike's clothing.
- Setting
The setting of the image is around a council area, this gives a gritty and youthly feel. It was taken outside to reflect the urban lifestyle.
- Pose
The central image is almost showing a football skill - this reinforces how Nike is a brand mainly associated with sports (football in particular).
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