Dr Dre - Beats By Dr. Dre Analysis

• Colour scheme - the colours used in this ad consist of dull, moody colours; this includes black and grey. These colours create a serious feel and reveals how the brand are genuine about promoting the greatness of music.

• Composition - the image of Dr. Dre (a well-established hip-hop artist/producer and a business mogul in the music industry) is placed next to the quotation. The image is facing the quotation to reinforce the importance of music. The importance of music is represented through the brand and also could be interpreted that if you love music than the beats headphones are essential to buy and have as a necessity.

• Lighting - the lighting exposes only Dr. Dre's face, while the rest of the ad remains dark. This highlights Dr. Dre's wealth and success, followed by also making the brand appealing and looking more successful and valuable.

• Type of shot - this shot is a close-up, the effect of this is that it enhances how the brand is thriving but yet still seems to have an element of seriousness along with it. 

• Dominant reading - the dominant/preferred reading this ad is trying to reinforce is that the Dr. Dre beats headphones are the best quality headphones due to the success of Dr. Dre himself. In recent months, Dre signed a new contract with a joint collaboration between Apple and Beats By Dre. This signifies how the brand is the best overall and symbolises how buying these particular headphones will ultimately boost people's self-esteem and gives them a higher status in society.

• Oppositional reading - it could be argued that Dr. Dre was influenced by gang violence in his younger years and that he was involved with high-profile criminals and gangsters in the music industry (when he was signed to Death Row records). This could be a factor which has a negative influence towards his brand. Ultimately, this factor could make people hesitant about buying Beats By Dr. Dre headphones.