50 Cent Reebok Ad - Analysis

• Colour scheme - the colours used in this poster are grey and black. These colours give an urban and gritty feel which symbolise youth and status. 

• Composition - The image of 50 Cent (a well-established and modern rapper) is placed to the side next to the quote to give a serious mood and this reflects how the brand is also well-established. The phrases "no plan b" is the quote emphasises how Reebok, as a brand, are down for business.

• Lighting - the lighting is effected by the colour scheme and gives a profound feel.

• Medium close- up - this camera shot clearly focuses on the expression of the central image. Overall, this shows how Reebok are trying to be modern and fit in with what the youth take interest in.