Ill Manors e-media: Tag London campaign

• Summarise the Ill Manors Tag London campaign in 100 of your own words.

The campaign kicked off by tweet-to-unlock release, fans were prompted to tweet the hashtag to receive a link to a SoundCloud set that hosted tracks from the album before it was fully released. The #illmanorsalbum hashtag also led to an increase in mentions for the official Plan B account (@4planb). Fans were prompted to tweet a newly created @TagLondon account with the hashtag #ILLMANORS and say how they feel about the current state of Britain. The campaign had over 5,000 entries in the space of five days and nearly 300 selected tweets were tagged by graffiti artists and then projected around iconic London sites. The locations and images of these messages were then broadcast via the micro-site and Twitter users whose tweets had been tagged were messaged directly.The peak of the #ILLMANORS hashtag was on release day, with over 1.3k tweets on that day compared to the previous week’s daily average of 220 tweets per day.

• How does the Ill Manors Tag London campaign help to promote the film?

It helps the fans to voice their opinion as well as gaining insight to a visual representation of what the Britain society, especially the working class, face.

• What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

The Tag London campaign is a way for fans to get involved and just like the Tedx lecture were Plan B also voices his opinion. 

• Why might user-generated campaigns like this be more successful than traditional media campaigns?

People can see each other's opinions and form an opinion towards the film and its outlook on British society. 

• Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB

Target audience: age 17 - 33 years, middle classes, reformers - understand why the youth are mistreated and disregarded, not politically engaged more about improving society, B/C

#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB

Target audience: age 33 - 43 years, middle/upper classes, politically engaged, educated, ABC1


#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

Target audience: age 22 - 36 years, educated, professional jobs, ABC1, not in favour of the government

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

Target audience: age 16 - 24, still in education, maybe even ready to start families, not politically involved because of the slang used, appeals to B/C demographic, mainstreamers 

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB


Target audience: age 15 - 28 years, maybe still in education, B/C demographic, mainstreamers - agree with London riots/understand a justification