- How many 'likes' has the Ill Manors film page had? 31,597
- What is the top of the page promoting? The DVD packaging, stating the film is available on DVD and Blu-Ray
- The Facebook page for Ill Manors shows a post of the brand providing job opportunities in the film industry for teens. The second post is a promotion for the Brit Awards.
- Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).
- Find three examples of the Facebook page cross-promoting the soundtrack or DVD release
- How did the institution use the Facebook page to promote the film's release in May/June 2012? In June, the page promoted the film by allowing fans to watch it before its release at certain cinemas.
Ill Manors Twitter feed
- How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film? Giving away fre copies of the film through competitions.
- What hashtags are used on the Ill Manors Twitter feed? #IllManors
- Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience. All actors from the film tweeted about it, such as Riz Ahmed, Nick Sagar and Plan B himself who directed it all. This creates a buzz.
- How has the Ill Manors Twitter feed used pictures to help promote the film? It shows fans taking pictures with Plan B
- How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.
There is a retweet from Plan B, the other tweets are from fans, this creates excitement for the film.
Ill Manors on Instagram
- How has Ill Manors used the Instagram platform to promote Ill Manors? Used images from the film itself and the DVD packaging as a source of promotion.
- What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important? #Ill Manors is the hashtag used everywhere from brand identity, it displays consistency and the audience can identify the brand easily.
YouTube - planbuk channel
- How was the planbuk YouTube channel used to promote the Ill Manors film? It shows preview clips and performances from Plan B's album 'Ill Manors'
- What links to other social networking sites can you find on the planbuk channel homepage? Instagram and Twitter
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