Ill Manors: TEDx Lecture

TEDx Lecture

Plan B wanted to set out to change the perspective of the youth by giving a justification for their actions and sets out to provide many opportunities. When filming 'Ill Manors' Plan B gave many inexperienced actors the chance to take part in the film. He sets out to provide opportunities to those kids who are disadvantaged and by shutting down community centres and summer projects this results in the youth being a problem and threat to society, he states: "We've got a generation of youths out there on the streets. The weather is hot, it's nice. They ain't got nothing to do because all the community centres have been shut down. And all the money that was put into summer projects to keep these kids monitored and occupied [has gone]. Their parents ain't going to take them out of the country on holiday. You've got a whole generation of kids that do not feel that they're part of this society and they start rioting and looting."

• What are Plan B's beliefs/politics? What are his values/ideologies? Explain your answers.

Plan B's beliefs and ideologies comes from the fact that society ignores these working class kids and takes away their opportunities, ultimately growing up this led to Plan B himself having no respect for the authorities. Plan B is somebody who believes that each individual should stand up for themselves and an example of when Plan B himself stood his ground was when he was shooting 'Ill Manors' and a gang demanded that Plan B wasn't allowed to film on that turf because it belonged to the gang but as a result Plan B refused to move and then he was allowed to film. Plan B also discusses how the youth are "demonized" by the media because the media are always releasing negative stories. The use of the word "demonized" suggests how the youth are seen as threatening and a major problem to sort out in order to have society in order. 

• Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?

Plan B's methods of approaching the youth is by talking about violence and swearing as this is will get their attention. The target audience is most definitely the youth between the ages of 13 - 20 years, more males with the demographic of D/E. The main target audience for the film is the same for the TEDx lecture. It could be argued that the lecture carries a secondary audience who are from a middle-class background, ABC1 demographic and more professional. This is due to the fact that the lecture helps educate the upper-classes about why the youth tend to act out and a main justification for the riots which took place a few years ago. In terms of psychographics, this would appeal to reformers, those who have an understanding and can relate to the issues the youth face in today's society e.g. closing down community centres, 

• What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? 

Plan B states how society judges what's in the papers and states there is a "vicious circle" ere labelling the youth badly pushes them out of society and therefore they become careless and this leads to events such as the riots. When shooting 'Ill Manors' the media never mentioned the positive view that Plan B himself provided opportunities for many inexperienced actors.