Brand Values

 

1) Mc. Donalds is a well-established worldwide known for their fast-food. This brand represents happy families - everyone wants to belong. Through their successful marketing and promotions, Mc. Donalds is a brand which leaves a majority of customers feeling pleasure and joy. 

Serving quality food that customers can trust is McDonald's number one priority.

Established 

2) Coca-Cola is a soft drin sold in stores, restaurants, and vending machienes throughout the world. It is often referred to simply as Coke. 'Coca-Cola' as a brand symbolises happy families (in reference to Gillian Dyer) as Coke is usually used for family events (parties, christmas and birthdays etc..)

Coca-Cola aspire to inspire moments of optimism - through their brands and actions

 

3)  Moët is a French winery and co-owner of the luxury goods company Moët-Hennessy • Louis Vuitton. Moët et Chandon is one of the world's largest champagne producers and a prominent champagne house. The brand most significantly embodies rich, luxurious lifestyles, successful careers and glamorous places. 

One of their key missions is to ensure that their champagnes are enjoyed responsibly

Refreshing

4) Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. It is one of the world's largest suppliers of athletic shoes and apparel[5] and a major manufacturer of sports equipment. To an extent Nike is associated with self-importance and pride, as well as art, culture and history.

Unleashing innovation to embed sustainability into our approaches to produce and manufacture.

Creative

5) SoundCloud is an audio platform that enables sound creators to upload, record, promote and share their originally-created sounds. The brand interlinks with factors such as: art, culture and history - provinding a range of different sounds and successful careers - by helping people experience the music of other succesful artists.

SoundCloud aims to provide a different variety of music to everybody's expectations.

Diverse

Blog feedback and learner response

WWW: A comprehensive blog that shows you are building on what you've learned in GCSE Media. Good to see regular use of media language - just make sure you are highlighting it in every post.

EBI: My main worry is the depth and detail to your analysis. Across most of your posts, analysis is in the form of bullet points and only one or two sentences. A Level demands much more and if you are to match your fantastic GCSE result you will need to offer a lot more. Write in paragraphs and make sure each paragraph only focuses on one aspect of the text - this will force you to write in much more detail and offer a variety of interpretations (critical for A Level).

LR: Reflect on your first month of AS Media. What is your strongest piece of work so far? What is your weakest? What specific skills or knowledge do you need to develop over the rest of the course?

My strongest piece of work so far would be the 'Beats by Dre' advert analysis and investigating the dominant and oppositional readings within that advert. My weakest piece of work would be the parallel and contrapuntal photo collage analysis - I could've gone into much more depth by exploring different stereotypes and interpretations for the theme of the images. For the rest of the course, I will focus on writing more detailed answers (by writing in paragraphs), especially on my blog posts in order to provide a variety of interpretations. 

I Dare You - New TV Programme

Name: I Dare You

Genre: Game show 

Channel: 5

Audience: ages 16 - 28 year old (50% male and 50% female) - focuses on a B - C demographic - middle class - living in tows/cities

Representation: young adults

Background: the show is a game-show which takes out some elements from 'Celebrity Big Brother' but in a more low-brow and street form. 

Ideology: to entertain - channel 5 is commonly known as 'trash tv'

Scheduling: Friday, at 10pm - after people finish work and can relax to watch tv

Institution facts

BBC - 

• largest broadcasting service
• terrestrial
• broadcast in over 200 countries  

Dreamworks -

• founded in 1994
• Steven Spielburg founded it
• partnered with paramount in previous years

ITV -

• created in 1995
• 2008 itv player app launched
• based in the uk

Twitter - 

• 20 million fake users
• katy perry has the most followers - 51 mill

Disney -

• founded in 1923
• theme park called 'disneyland'
• based in hollywood

Film 4 -

• channel 4's second channel
• previews loads of well-known films such as Titanic
• produces many films e.g. East is east

Filmfour presentation

Film 4 Powerpoint

Institution feedback

Grade: C

WWW - In the filmfour presentation me and my partner (Jasmine) both presented clearly and covered the topic of synergy well. Good interaction with the class.


EBI - There was more background info on filmfour as a whole company. 

Feedback - 

• BBC - the group who presented the BBC were clear and mentioned previous history about the company.
• Time Warner - good starter activity and good background info.
• Twitter - clear facts and statistics. 
• Disney - clear facts. Presented really well.
• Sky - mentioned good facts which were interesting.

Cinematography

Camera shots:

• Wide shot/ establishing shot - establishes the setting
• Long shot - you can see from head to toe
• Medium shot- from the waist up
• Medium close-up - from the shoulders up
• Close-up - a shot of the whole face
• Extreme close -up - shows the features of the face clearly e.g. eyes show emotion
• Over-the-shoulder shot - is a shot that shows the shoulder with a little exposure to the background

Camera angles:

• High angle - birds eye view shows the camera looking down on the subject. This has the effect of diminishing the subject, making them appear less powerful, less significant or even submissive.

• Low angle - This shows the subject from below, giving them the impression of being more powerful or dominant. 

Camera movement:

Panning is where the camera moves slowly on its axis from side to side.

Tilt is where the camera moves up and done on its axis.

A crane shot is where the camera moves around at a distance about ground level (on a crane).

A tracking shot is where the camera follows the action along tracks laid for the purpose.

A steadicam sequence is filmed with a camera attached to a shoulder frame that’s strapped to a camera operator. This makes possible extended shots following characters or action.