The case study which will be analysed is "Ill Manors", a low-budget British film directed by UK rapper Ben Drew (aka Plan B). The film implements synergy across all three platforms creatively, this is clearly evident as Plan B discusses his ideologies. For instance, how politics tend to ignore the working classes. Also, the film itself is heavily devised around the theme of gang culture within the working classes.
The first way "Ill Manors" significantly demonstrates links between the platform is through e-media and broadcast. E-media has been crafted successfully through the urban upbeat soundtrack which is also named "Ill Manors" and is a rap protest for the working class to be heard is society. For instance, Plan B labels the lower classes as the "scum of the earth" which presents how there is class division. Many fast-pace shots are used when the music video was shot, along with real footage from the London riots to display a sense of urgency of change. The broadcast elements connects with e-media because both the movie and music video are directed by Plan B himself. Unlike the music video, the movie establishes a restored equilbrium (linking to Todorov's theory) at the end when protagonist Aaron decides to leave suburban London for a better life away from drugs and violence. Plan B makes a cameo appearance as he plays a cab driver who drives Aaron away from the ghetto. This enhances how Plan B is a voice for the youth who a struggling and attracts many of the working class teens who are raised in council estates as it promotes how there can be a chance to have a better, reformed life.
Also, "Skyfall" a high-budget British film has links between e-media and broadcast, particularly social media sites like Twitter and the soundtrack. Grammy-award winner Adele was on the soundtrack "Skyfall" which scored a BAFTA Award for Best Film Music. In addition, Adele also used Twitter to promote the film by making reference to it, this managed to gain over 6000 retweets and was trending worldwide for many days.
Also, "Skyfall" a high-budget British film has links between e-media and broadcast, particularly social media sites like Twitter and the soundtrack. Grammy-award winner Adele was on the soundtrack "Skyfall" which scored a BAFTA Award for Best Film Music. In addition, Adele also used Twitter to promote the film by making reference to it, this managed to gain over 6000 retweets and was trending worldwide for many days.
Moreover, "Ill Manors" interlinks both print and e-media through the Men's Health feature and the Tedx lecture Plan B hosted, Plan B did a feature with Men's Health discussing how he lost weight and is presented in a positive light as he appears reformed and withdrawn from his street image. Also, this links to the Tedx lecture where he most prominently discusses how the youth have had many opportunities taken away from them which only leads to more corruption. Plan B is portrayed as an opinion leader, which links to the Two-Step flow theory and enhances his star image as he provides justification.
To conclude, broadcast and e-media are the two strongest platforms which synergise well. Print doesn't link as much.a
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