Consider how imaginative techniques are used by media products from your cross-media study to attract and maintain audiences. Support your answer with reference to a range of examples from three media platforms. [32 marks]
E-media: Twitter and Facebook - updates, competitions to win a signed copy of the film
Tag London campaign
Broadcast: Music Video - same actors from the film, Radio Interview with BBC 1 and Jonathan Ross Show - usually has big stars, Plan B representing D/E demographic
Print: GQ Magazine - Plan B discussing his fashion, Men's Health - discusses health and weight loss. Film poster and billboard
A Field in England
- Print: Film Poster - represents British Culture
- Multiple-platform release - online, Theatre, DVD
- E-media: Twitter was used for updates on the film and to announce its release
Skyfall
Print: GQ and Empire magazine - characterisation of James Bond as sophisticated and suave, billboard
E-media: Twitter, Facebook updates
Broadcast: Red carpet interviews with Adele
No comments:
Post a Comment